TOPIC PROFILES

I. So, You want to be a Millionaire (Teen Edition)

(Note: A College Edition is also now offered.)

For HIGH SCHOOL CLASSES

Every teen should take this course before graduating from high school. Teens know how to buy consumer products; this course teaches them how to buy their economic freedom for as little as $3.36 a day.

Created for high school seniors and juniors, this 3 hour interactive seminar explains how the TEEN FACTOR™ can make 15 year olds millionaires for only $3.36/day. Using a technique that Einstein called, "the most powerful force in the universe", this seminar teaches the three things that virtually any teen can do to ensure that s/he becomes a millionaire. When teens leave the seminar, they will have a basic roadmap that they can discuss with their parents to become millionaires.

High School teachers, Parents or teens interested in this program should contact Bruce Henrikson, Department Chair, Business and Agri-industries at Parkland College. Full high school classes of approximately 30 per session are invited to attend on a first come-first served basis in September and February.

The course is also given at the Governor’s School at the Iacocca Institute at Lehigh University in Bethlehem, PA.

Student Attendee Comments:
"Awesome!"
"I didn’t know it would be that easy to be a millionaire."
"It opened my eyes to a lot more things than just people telling me I have to save and never telling me how."
"It wasn’t boring like other seminars I’ve been to. I actually learned something."
"You can make a million dollars without a perfect job or perfect grades."
"I learned you can be rich if you save. I learned a lot about stocks & portfolios. I decided I am going to be a millionaire."

Teacher Attendee Comments:
"Very informative and good for young people to know early."
"Step by step on how to save. Very easy presentation to follow.
"Student involvement was good. Teen level PowerPoint-colorful, catchy graphics, etc. Mr. Marshall put terminology/explanations on H.S. student level... Breaks/snacks of candy & sodas worked for kids!"
"Very informative from a different point of view..."

Guidance Counselor Attendee Comments:
"Very Valuable Info!"
"... this information should be required for every high school student. If so may(be) our whole economy could be made healthier. Consumer Ed in high school cannot cover this information adequately. By the time the students realize that they need to save, it is too late."
"Mr. Marshall explained the concepts of saving very well. This workshop is needed! In fact it ought to be mandatory for all graduating seniors."
"It made basic concepts of financial planning very understandable for high school students. The literature and graphics were excellent. Thank you!"

II. Rich Shareowner, Poor Shareowner ™ Investing Series

For Investors and Managers

Seminars for individual investors using concepts in Rich Shareowner, Poor Shareowner™ and Money Ain’t Free to help investors understand basic principles of personal wealth creation either through direct stock investing or through the use of mutual funds. The series consists of the following three-hour seminars:

Beginning Investing, or So, You want to be a Millionaire
Designed for new investors of all ages, this course is especially good for people entering the workforce or new to investing. In plain English, the course introduces types of investments, need to know terminology, reliable sources of investing information, how to open an investing account, and how anyone under age 40 can become a millionaire through common sense and three simple techniques. It provides insights on how those over 40 can increase their nest egg. Attendees leave with a short step by step workbook to achieve their first million or increase their retirement savings.
Stock Investing
This seminar uses plain English to help you understand the basics of how to invest in the stock market. Topics include how a company creates value, how to value a company and how to identify value in a stock. A technique for addressing both value and growth companies is presented. For brand new investors, the suggested prerequisite is "So, You want to be a Millionaire?". Parkland Attendees will receive a copy of Rich Shareowner, Poor Shareowner™
Stock Investing Applications
This seminar is designed to apply the concepts learned in Stock Investing. The instructor will show you how to use the internet to analyze stocks selected by the instructor, as well as stocks that you bring to class. You will leave the class knowing how to apply and integrate value and momentum investing, better personal rules for buying and selling stocks, and better knowledge of online resources to support you stock investing. Suggested prerequisite: Stock Investing.
Mutual Fund Investing
This seminar is designed to help you to understand how to invest in mutual funds. Topics include asset mix, types of mutual funds, how to select good mutual funds, how to buy mutual funds, how to manage a mutual fund portfolio and how to get better performance. Most stock investors want to compliment their stocks with mutual funds. Parkland Attendees will receive a copy of Money Ain’t Free by Will Marshall. Suggested prerequisite for new investors: "So, You want to be a Millionaire."
Mutual Fund Investing Applications
This seminar is designed to apply the concepts learned in Mutual Fund Investing. The instructor will use online resources to help you analyze mutual funds. You will also discuss asset mix and leave with a list of potential mutual funds and exchange traded funds (ETFs) for your portfolio. You will leave with the knowledge to use online resources to select and analyze your own mutual funds and ETFs. Suggested prerequisite: Mutual Fund Investing.
Odds-On Investing™ Workshop
This semi-annual forum is designed for investors who have taken the Rich Shareowner, Poor Shareowner™ Investing Series more than three months ago. This workshop responds to questions, provides updates and some more advanced topics on the market, individual stock selection, exchange traded funds and mutual funds. Participants can bring stocks and mutual funds for discussion and will leave class with improved tools for their investing. Odds-On INVESTING™ explains how to integrate value and growth, fundamental and technical, and common sense into a single investing style.

III. How BOTH Managers and Shareowners Create Value for Shareowners

For Corporate Officers and Directors

Will explains how BOTH managers and Shareowners create value for Shareowners using the ideas in his book Rich Shareowner, Poor Shareowner™.

In plain English Will describes the three factors that cause stock prices to change, the five drivers of Shareowner Value that managers control, and a powerful technique that enables managers to manage high and low margin, high and low capital-intensive businesses side by side. In the process he identifies a corporate goal pyramid that creates a corporate culture which embraces change and the creation of Shareowner Value.

The ideas Will describes will be like the "second coming" of the quality process in terms of changing global business culture in the 21st century. It will reinvent the process of innovation in corporations.

Time: Customized: 1-3 hours

IV. Reinventing America as a Lean, Mean Innovating Machine

There will be a second coming of the quality process. It will take the form of an Effectiveness Revolution that will result in a burst of innovation that will change the landscape of global competition. As with the quality process, companies and nations that are early adopters will have a strategic lead that competitors may never overcome.

Time: Customized: 1-3 hours

This presentation reveals a microscopic defect in the way that we practice free enterprise that is common to every company. This Defect sets the initial condition of our entire economic system. And because in the work world, actions follow measurement and pay, this small Defect inhibits America’s economic growth by stifling creativity in companies and motivating management to misallocate resources. By eliminating this Defect in the way that companies are measured, Shareowner returns will improve, worker’s wages will increase and the incremental economic growth can be used to pay for unfunded social security benefits and a private national health care program - both of which would help to put American industry on a level playing field with competitors in other countries. But there is an ominous aspect to the solution to this defect.

The solutions identified are applicable to individual companies and to national competitive policy.

V. The Defect and The Culture War over Free Enterprise

A defect in America’s practice of free enterprise is both the cause of the unresolved corporate crisis precipitated by Enron, and the genesis of an Effectiveness Revolution that succeeds the quality process as the next stage of global competitive advantage. To implement the Effectiveness Revolution a new generation of leaders must win the culture war over free enterprise. On one side of the culture war are those who like Adam Smith, Milton Friedman and Peter Drucker believe that the purpose of free enterprise is to create a larger economic pie distributed on merit. On the other side are those who believe that it is ethical to use the defect in our practice of free enterprise to slice the pie in their favor without increasing the size of the pie for their fellow citizens. Will explains the defect in our practice of free enterprise, the antagonists, and proposes a solution involving action at the individual and corporate level. He also introduces a new idea that could become the third leg of economic policy complimenting monetary and fiscal policy—a leg that drives innovation, not merely demand. After this presentation, you will know where you stand in the culture war.

Time: Customized: 30 min-1 Hr.

VI. Money Ain’t Free:

The True Cause of the Crisis in Corporate Responsibility

If you think that the crisis in corporate responsibility is over, then you don’t know what caused it, and you may become its next victim.

Will explains the simple, but publicly unidentified, root cause of the continuing crisis in corporate responsibility. In the process he shares ideas that will forever change the way that you think about managing your company and the way that you manage your personal investments. He will explain why this "root cause" of the crisis in corporate responsibility has become the Lottery Factor in our economy, unnecessarily destroying jobs and financial security of Americans.

Time: Customized: 15-45 minutes

VII. The Emerging Culture War over Corporate Measurement

Using greater focus than in the presentation on the culture war over free enterprise, Will explains the defect in America’s practice of free enterprise that is reducing economic choice (freedom) for all Americans. He suggests changes in corporate measurement that would more transparently reveal the economic value that managers are creating (or destroying). In the process he identifies the cognoscenti who are legally profiting from the defect and why they resist change in spite of the negative implications for all Americans. He then suggests actions needed to eliminate the defect. Will uses the 2nd Most Powerful Formula in Finance to explain the social implications and policy issues.

Time: Customized: 15 minutes to 1 ½ hours.